Frontier and Spirit Airlines have changed their pricing structure and services to enhance travelers’ convenience and experience.
Frontier Airlines: “The New Frontier”
On May 17, Frontier Airlines announced “The New Frontier,” a completely reimagined booking experience and all-new customer benefits. The carrier now has clearly defined fare levels: Business, Premium, Economy, and Basic. This new upfront pricing model ramps up the effort to offer travelers far more transparent booking options.
In the remarkable initiative, Frontier has annulled the change and cancellation fee charges for Economy, Premium, and Business customers. However, the Basic Fare customers will still be charged for making such changes. The airline extends flight credits to expire after 12 months and has also brought in other improvements in their customer support.
Frontier is returning live phone support for elite-status customers within 24 hours of their flight. A callback service for other questions is “coming soon.” The airline explained that it’s also improving its app and site so it can push more frequent updates via text and email on travel days.
The new fare options provide different benefits according to the need.
Business: This package provides UpFront Plus seating with a confirmed vacant middle seat, carry-on bag, two checked bags with a 50-pound allowance, preference boarding, and assured overhead bin space.
Premium: It is available with premium seat assignment based on availability, carry-on bag, priority boarding, and assured overhead bin space.
Economy: It has the option of one carry-on bag and a standard seat assignment with a guaranteed place.
Basic: Allows one personal item, with all other options available a la carte.
These new pricing options are, for now, only available on FlyFrontier.com and will soon be on the mobile app. The airline is also touting a ‘For Less’ price guarantee, where 2,500 Frontier Miles can be earned, under certain circumstances.
Also Read – Frontier Airlines Celebrates 30th Birthday With Tickets For Under $30
Spirit Airlines: Raising the “Guest Experience”
Not to be outdone, Spirit Airlines announced its own set of changes on June 4 that were designed to improve the “guest experience with new enhanced benefits.
The key changes are:
- No more change or cancellation fees; though fare differences will still be applied.
- A bigger weight allowance for checked bags at 50 pounds.
- Longer expiration of future travel credit vouchers out to 12 months.
- Introduce the Big Front Seat Bundle: extra legroom with no middle seat, shortcut boarding, seat selection, and allowance for one personal item and one carry-on bag.
These changes, along with those promoted by Frontier and Spirit Airlines, are really pointing to a much broader trend within the airline industry toward increased flexibility and customer-centric policy—a likely reaction to changing traveler expectations and increasing competition within the low-cost carrier market.